Segmentation is the act of grouping your contacts by attribute or action. The purpose of segmentation is to bring more personalization into your marketing.

How to create a Segment?

STEPS:

First, you need to access the list you wish to add a segment on.



There on the left side menu, click on "Segments", then click on the "+" icon to add a new segment.



Give this segment a name.
Select how to apply the condition and then add one or more conditions.



Once done click on "Save and view segment" button to save the changes.
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