Follow these steps to send a broadcast on a given date and time :

From you dashboard, click on Broadcast from left side bar.
Click on " + " icon to create a broadcast.



Select/check the segment you want to include/exclude.
Click on next.



Design the email template and click next.



Click next to proceed to Confirm.
On next screen, open the dropdown for " When should we send this campaign? " and select " Now ".
Check this option " Send messages based on each subscriber's optimized time ".
Send.



Note : When you select " Now " and don't check the " Send messages based on each subscriber's optimized time ", it will immediately sends the broadcast. But when you select " Now " with " Send messages based on each subscriber's optimized time " checked then it will check for the customer's time when they normally opens their email so it will send the broadcast at that time.
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