"Triggers" are conditions that start an Automation. With "Triggers", you can specify exactly how a contact will enter and Automation so that they can proceed through the automation workflow.



This article explains each automation trigger, how they work and when you might want to use them. Understanding each trigger will give you an idea of the kinds of things that are possible to automate.

Broadcast Opened :

This trigger starts an automation when a contact opens a broadcast email. You can select the broadcast email from the drop-down menu.



Broadcast Any Link Click :

This trigger starts an automation when a contact clicks on any link within broadcast email. You can select the broadcast email from the drop-down menu.



Broadcast Specific Link Click :

This trigger starts an automation when a contact clicks on a specific link within the broadcast email. You can select the broadcast email and the specific link from the dropdown menu.

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