How to create a new Segment?

Segmentation is the act of grouping your contacts by attribute or action. The purpose of segmentation is to bring more personalization into your marketing.

How to create a Segment?

STEPS:

  • First, you need to access the list you wish to add a segment on.

  • There on the left side menu, click on "Segments", then click on the "+" icon to add a new segment.

  • Give this segment a name.
  • Select how to apply the condition and then add one or more conditions.

  • Once done click on the "Save and view segment" button to save the changes.
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